Ebook Service Strategy in Action A Practical Guide for Growing Your B2B Service and Solution Business
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In todays competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to determine if your company is fit-for-service, make the most of your existing services, innovate and create value-added services and customer solutions beyond your products, embed a true service-centric culture in your organization, drive change and align your service strategy with corporate goals, transform your product-centric sales force into a service-savvy sales organization, design an organizational structure that promotes service growth, and align your interests with distributors and partners. Kowalkowski and Ulagas twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research. Read our featured insights McKinsey & Company Featured McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding MarketingSherpas Top 7 B2B Case Studies for 2010 - HubSpot Bummer Couldnt find quite the right match Don't worry out of the case studies we have we're sure youll find something * Try revising your filters or use The Ultimate Guide to Minimum Viable Products - Scale My You dont want to waste your time and money building a product no one will want to use or pay for So first get out of the building and talk to your customers InformationWeek News Connects The Business Technology InformationWeekcom: News analysis and research for business technology professionals plus peer-to-peer knowledge sharing Engage with our community Global Supply Chain Group Management And Strategy In his new book Outsourcing 30 Vivek has done a masterful job in providing an end to end comprehensive and yet succinct warts and all perspective on Customer Segmentation: A Guide OpenView Labs Effective customer segmentation is critical for any company attempting to scale This guide will walk you through the process of clearly identifying and targeting Business Plans and Marketing Strategy - businessballscom business plans and marketing strategy free business planning and marketing tips samples examples and tools - how to write a business plan techniques for Reinventing Print Media - strategy+business Digital Innovation Is the Solution by Aaron Shapiro In the old days most of the value of a given media outlet came from controlling limited distribution and serving acronyms finder dictionary and abreviations finder This free acronyms and abbreviations finder is a dictionary of useful acronyms and abbreviations for training learning teaching etc Business Technology News and Commentary - InformationWeek InformationWeekcom connects the business technology community Award-winning news and analysis for enterprise IT
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